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Shira Refael, Art Director

Welcome :)


Specializing in creative services tailored to enhance your brand and engage your audience, I offer a range of solutions, including


  • Brand design

  • Video conceptualizing and production

  • Public speaking mentoring and

  • Custom creative problem-solving.


With expertise and enthusiasm,


I'm dedicated to bringing your vision to life.

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As a freelance Art Director specializing in serving small to medium-sized business owners, I offer a comprehensive suite of creative services tailored to elevate your brand and captivate your audience. Whether you're nurturing an existing business or launching a new venture, my expertise in brand design and identity ensures that your company's visual presence communicates professionalism and authenticity. From crafting compelling brand narratives to producing dynamic videos that resonate with your target market, I provide end-to-end solutions that save you time and resources. With a keen eye for detail and a knack for storytelling, I excel in directing public speakers for impactful on-stage performances that leave a lasting impression. By entrusting your creative needs to a one-stop-shop professional like me, you gain the peace of mind to focus on what you do best, knowing that your brand's essence is in expert hands. Let's collaborate to bring your vision to life and drive your business forward with creativity and innovation.

My Clients Say

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We are so delighted with our new branding and logo. Thanks for bringing the vision to our brand. It is such a joy working with you. Here's to the continued journey

Jennifer McConnell, Founder at Living Legacy

My Story

With a diverse background spanning from Fashion Design at Shenkar College of Engineering and Design to Art Direction at HaBetzefer, I bring a unique blend of expertise to every project.

Boasting almost two decades of creative work, including five years as a Freelance Art Director, I offer a wealth of experience honed across various mediums. My skills range from costume and character design to digital and manual drawing, graphic design, and proficiency in dance, theater, film, and TV production, paired with talent management prowess.


What sets me apart is my unwavering commitment to creative problem-solving, coupled with an open-minded and versatile approach to every challenge. With me, you can trust in a dedicated professional who thrives on turning imaginative visions into tangible realities.

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